The University of South Carolina has announced a significant shift in its athletic apparel partnership, entering a 10-year contract with Nike, effective July 1, 2026, marking an end to the reign of the Gamecock's partnership Under Armour apparel that began in 2007.
Nike will supply all 21 of the Gamecocks athletic organizations with uniforms, equipment, apparel, and footwear. The agreement includes almost 70 billion dollars' worth in product. Nike has also notified U of SC that performance-based bonuses could be awarded for conference titles and other athletic achievements.
The Nike deal also involves redesign elements. One of these is the renovation of the court at Colonial Life Arena in aims to modernize and enhance gameday experience. As well as changing the design of jerseys for women's basketball and football.
The partnership with Nike will give the Gamecock's the visibility they've been needing. Nike, with a larger global audience, will put the Gamecocks on radars they were previously hidden from. South Carolina athletes will get more exposure through Nike's global marketing. This means social campaigns, equipment launches, and broadcasts.
As a whole, the Gamecock brand will be elevated on national and international stages. Nike will also see a reciprocal rise in their sales by drawing in Gamecocks fans all over the country.
As their partnership approaches, the Gamecocks are sure to be on the rise. With all other benefits, they will have stronger ties to Pro Leagues and Olympic Committees. A move to Nike will usher in a new era for South Carolina athletics marked by global visibility, premier equipment, and a brand presence like no other. Just do it!