Why Clemson joining the SEC wouldn't be such a bad thing for South Carolina football
By Kevin Miller
3 ways South Carolina football would benefit if Clemson joined the SEC:
The SEC stays ahead of the Big 10 in the realignment arms race
The SEC and the Big 10 are, without a doubt, the two top leagues in college football, and with two super leagues seeming like the eventual outcome, it would pay (literally) to be part of the winning side of the arms race between the two leagues.
Being part of an SEC that adds Clemson and enough other name brands (the Florida State Seminoles, Virginia Cavaliers, North Carolina Tar Heels, and others could be looking for new conference homes) to come out on top over the Big 10 would mean that the Gamecocks would be on the receiving end of more revenue.
Money is king in college sports, especially in the era of NIL and the transfer portal. If the SEC is the clear top dog, then the conference will get the most expensive media rights/television deal and, therefore, will pay its member institutions the most money.
An SEC that sits atop the college football mountain also would hold the most power in the sport's decision-making processes. The SEC, theoretically, would hold even more control than they already do over the changes that are or are not implemented across college football. That should be a boon to the teams in that league.