LaNorris Sellers' NIL Deal with Cheez-It Brings His Fantasy to Life in Orlando

South Carolina quarterback LaNorris Sellers took his NIL partnership with Cheez-It to a whole new level this week as his “big screen” fantasy became a reality. Ahead of the Cheez-It Citrus Bowl, a truck featuring a giant video of Sellers snacking on Cheez-It crackers is making the rounds in Orlando, drawing attention near Camping World Stadium. Fans can spot the rolling billboard all weekend as excitement builds for the game. They should sell boxes of Cheez-Its like an ice cream truck!

This spectacle is part of Cheez-It’s larger push to bring “fantaseez” (yes, you read that right) to life during the Citrus Bowl, with the help of their new “Chief Fantaseez Officer,” reality star Kordell Beckham. Other quirky moments planned for game day include:
• A two-minute timeout wedding.
• Fans becoming official “Cheez-Casters” reporting from the world’s largest bowl of Cheez-It crackers.
• The beloved Cheez-It mascot, Ched-Z, attempting a game day field goal.

Known for its outrageous NIL deals, Cheez-It is celebrating its athletes by fulfilling their wildest football dreams. Sellers and Illinois quarterback Luke Altmyer are among the first athletes to have their “fantaseez” realized as part of this year’s partnership. While the details of these deals remain private, Cheez-It promises fans more absurd and over-the-top moments leading up to the game. Keep an eye on Sellers and Altmyer’s social media for more surprises.

While the details of these deals remain private, Cheez-It promises fans more absurd and over-the-top moments leading up to the game. Keep an eye on Sellers and Altmyer’s social media for more surprises. With athletes and fans alike “Feelin’ the Cheeziest,” the Cheez-It Citrus Bowl is shaping up to be an unforgettable experience both on and off the field.

The 2024 Cheez-It Citrus Bowl kicks off on December 31 at 3 p.m. ET on ABC. Fans are encouraged to tune in to catch the on-field action and the off-field “cheezy” antics. For updates, follow @CheezIt and @CitrusBowl on TikTok, Instagram, and Facebook.