Garnet and Cocky
Fansided

Here's a health, Carolina! Gamecocks join Evan Williams Bourbon Nation

Evan Williams Bourbon expands its college sports partnership with Learfield, adding Oregon, Oklahoma, and South Carolina to its Bourbon Nation. With ESPN"s Molly McGrath as a brand ambassador, Gamecock fans can now raise an official toast: "Here's a health, Carolina, forever to thee!"
ByLauren Beasley|
Vanderbilt v South Carolina
Vanderbilt v South Carolina | Michael Chang/GettyImages

Evan Williams Bourbon is deepening its ties to college athletics, announcing a major expansion of its multi-year partnership with Learfield. The move brings three new schools, the University of Oregon, the University of Oklahoma, and none other than the University of South Carolina, into its ever-growing collegiate portfolio. The announcement also introduces nationally recognized ESPN sideline reporter, Molly McGrath, as the new Brand Ambassador for the Evan Williams Bourbon Nation platform.

“From pre-game rituals to post-win celebrations, Evan Williams is the bourbon that resonates with college sports fans and alumni,” McGrath said. “As someone who lives and breathes college sports, I’m thrilled to bring that same passion to a brand that’s all about celebrating tradition, connection, and team spirit.”

Launched in 2024, the initiative aims to unite fans around game day traditions, spirited celebrations, and especially responsible enjoyment of America's second-largest selling bourbon. With South Carolina in the fold, Evan Willams is now the Proud Partner of eight college programs, which now includes Florida, Syracuse, TCU, Ohio State, Alabama, Oregon, Oklahoma, and South Carolina.

The enhanced Bourbon Nation campaign will roll out just in time for the 2025 football season, extending into basketball season with in-stadium signage, branded bar experiences, and dynamic tailgate events in all eight schools. Complementary promotions will include in-store programs, regional media tie-ins, and digital promotions.

“By expanding the Evan Williams Bourbon Nation platform and aligning with talent like Molly McGrath, we’re not just showing up for game day—we’re becoming part of how fans celebrate,” said Bill Hirsh, Senior Vice President of Corporate Sales at Learfield.

For South Carolina fans, the partnership adds another layer to game day, enhancing the atmosphere around Williams-Brice Stadium while spotlighting the Gamecocks on a national stage.

Here’s a health, Carolina, forever to thee! 🥃 🥃